Innergency HQ
Build Lab

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Pick a build. Make it yours.

Starter builds are reusable templates. Using one creates your own editable copy — change the tasks, the pace and the outcome to fit your life.

Built in the Build Lab · sample product

Small Business Expense Tracker

A real Excel workbook made with the six-stage flow: a transactions log, a monthly summary and a dashboard with charts — every number calculated by formula. It includes clearly labelled sample data so you can see it working.

Download the workbook (.xlsx)Build your own version

Starter builds

Product~14 days

Build an Excel expense tracker

Design a spreadsheet that records, categorises and summarises expenses so someone can see where money is going each month.

Expected deliverable
A working expense tracker workbook with a monthly summary sheet.
Starting resources
Excel or Google Sheets · A month of sample transactions
7 suggested tasks
  1. Decide who the tracker is for and what they need to see
  2. Define expense categories
  3. Build the transaction input sheet
  4. Add category and monthly summary formulas
  5. Create a simple chart of spending by category
  6. Test with a month of real or sample data
  7. Ask two people to try it and note what confuses them
Use this build
Service~30 days

Build a monthly financial dashboard

Turn bookkeeping or analysis skills into a clear monthly dashboard a small business owner could read in five minutes.

Expected deliverable
A sample dashboard and a one-page description of the reporting service.
Starting resources
Excel, Google Sheets or Power BI · Anonymised sample accounts
8 suggested tasks
  1. Define the reporting service
  2. Identify the target customer
  3. Create an income and expense template
  4. Create a dashboard
  5. Prepare sample management accounts
  6. Package the service
  7. Create a sample offer
  8. Show the sample to one potential customer
Use this build
Product~30 days

Build your first digital product

Package something you already know into a small digital product — a template, guide, toolkit or checklist.

Expected deliverable
A finished first version of a digital product, ready to share.
Starting resources
One area you know well · A tool to create it (Docs, Canva, Notion…)
6 suggested tasks
  1. List three problems you can already help with
  2. Choose one problem and one format
  3. Outline the product
  4. Create the first version
  5. Write a short description of who it is for
  6. Give it to three people and collect feedback
Use this build
Service~30 days

Build a social media management service

Define a focused social media service for one type of business and create the samples that show how you would work.

Expected deliverable
A service definition, a content calendar sample and a sample offer.
Starting resources
Examples of accounts you admire · A scheduling or design tool
7 suggested tasks
  1. Choose one type of business to serve
  2. Audit three accounts in that niche
  3. Define what the service includes and excludes
  4. Create a two-week sample content calendar
  5. Design three sample posts
  6. Write a sample offer
  7. Share the sample with one potential client
Use this build
Skill~14 days

Build a personal brand portfolio

Collect proof of what you can do into one clear portfolio that shows capability rather than just listing it.

Expected deliverable
A portfolio page or document with at least three pieces of proof.
Starting resources
Past work you can share · A simple page or document tool
5 suggested tasks
  1. Decide what you want to be known for
  2. Gather past work and pick the strongest three pieces
  3. Write a short case description for each piece
  4. Build the portfolio page or document
  5. Ask two people what they understand you do
Use this build
Product~14 days

Build a simple business website

Create a clear one-page website for a real or planned business using a no-code tool.

Expected deliverable
A live one-page website with a clear offer and a way to get in touch.
Starting resources
A no-code website builder · Business name and basic copy
7 suggested tasks
  1. Define the one action a visitor should take
  2. Write the headline, offer and about section
  3. Choose a no-code tool and template
  4. Build the page
  5. Add a contact or enquiry method
  6. Publish and test it on a phone
  7. Ask three people to explain the business back to you
Use this build
Service~30 days

Build an AI automation service

Find one repetitive task a business does and design a small AI-assisted automation for it, with a human check.

Expected deliverable
A working automation demo and a description of the service.
Starting resources
Access to an AI tool · An automation tool (Zapier, Make, n8n…)
6 suggested tasks
  1. Identify one repetitive task worth automating
  2. Map the current steps of that task
  3. Decide where a human must stay in the loop
  4. Build a working automation demo
  5. Document how it works and its limits
  6. Show the demo to one business owner
Use this build
Product~14 days

Build your first content package

Plan and create a small, coherent set of content around one idea you understand well.

Expected deliverable
A themed set of content pieces ready to publish.
Starting resources
One topic you know well · A writing or design tool
5 suggested tasks
  1. Choose one idea and one audience
  2. Plan five pieces around the idea
  3. Create the five pieces
  4. Publish or share at least two
  5. Record what response they received
Use this build

Challenges

Structured builds with a clock on them.

One idea challenge

One idea.
Seven days.

Stop collecting ideas and test one. A guided seven-day validation challenge built on real conversations and real evidence.

  1. Day 1Choose one idea
  2. Day 2Define the problem
  3. Day 3Identify potential customers
  4. Day 4Research existing alternatives
  5. Day 5Create a simple offer or prototype
  6. Day 6Seek real feedback
  7. Day 7Review the evidence and decide what to do next

You record the evidence. The Lab never fills in results for you.

Start the challenge

Capacity builder

30 days to build.

A 30-day capacity builder: learn the fundamentals, practise, build a proof project and test the capability in a real context.

  1. Week 1Learn the fundamentals
  2. Week 1Complete one guided exercise
  3. Week 2Practical exercises on real examples
  4. Week 3Plan your proof project
  5. Week 3Build the proof project
  6. Week 4Publish or present your proof
  7. Week 4Test the capability with a real person or task

The goal is demonstrated progress and evidence of ability — not a promise of income.

Start the challenge

The Wednesday series

Let's build it.

Every Wednesday, we demonstrate how to build something useful. Each feature links to the starter build behind it, so you can build the same thing yourself.

Product

Let's build an expense tracker.

From a blank sheet to a tracker that shows where money actually goes.

Template: Build an Excel expense tracker
You'll need: Excel or Google Sheets

Build this yourself Tutorial not yet published
Service

Let's build a service from an Excel skill.

Turn spreadsheet ability into a monthly reporting service with a real sample.

Template: Build a monthly financial dashboard
You'll need: Excel, Google Sheets or Power BI

Build this yourself Tutorial not yet published
Business idea

Let's validate a business idea.

Seven days, one idea, and only evidence you actually collected.

Template: One idea. Seven days.
You'll need: One idea, About an hour a day

Build this yourself Tutorial not yet published
Product

Let's create a digital product after work.

A first version you can finish in limited evening hours.

Template: Build your first digital product
You'll need: A topic you know well

Build this yourself Tutorial not yet published
Skill

Let's build a portfolio project.

Proof of capability, organised so other people can see it.

Template: Build a personal brand portfolio
You'll need: Past work you can share

Build this yourself Tutorial not yet published
Skill

Let's test a skill in 30 days.

Fundamentals, practice, a proof project and a real-world test.

Template: 30 days to build
You'll need: Regular weekly time

Build this yourself Tutorial not yet published